TROPICAL ALMOND

The client tasked us with a complete rebrand of their product packaging to make a bold impression in the competitive Fast-Moving Consumer Goods (FMCG) market. With a vision to make Tropical Almond irresistible on shopping mall aisles, I crafted three distinctive designs for the various flavors, incorporating a vibrant color palette and playful motifs to enhance shelf appeal. The rebrand was further supported by dynamic video campaigns, featuring the redesigned packaging in action. Stills from these campaigns are displayed here. The results exceeded all expectations including mine—the rebranded products sold more units at the local MaxxMart in the first two months than they ever previously had.

Software: Maxon C4D, Substance Painter, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, RealFlow