LetsGo is Letshego Bank's digital platform. The client’s objective was to come up with engaging ways to simultaneously bring awareness to their offferings and also walk veiwers through the various functions of the app in a step-by-step manner. My scope of work encompassed initial sketches (Photoshop), 3D modeling (Cinema4D) and animations, as well as editing the final cut (After Effects + Premiere Pro). The result was a series of 15-second animated spots, each structured into three segments: a captivating intro, a step-by- step walkthrough in the middle, and a compelling call-to-action. Featured here are stills from the various intros.